Author, Speaker, Coach

Lateral Thinking

Dr. Edward de Bono divides thinking into two methods. He calls one “vertical thinking,” which uses the processes of logic–the traditional, historical method. He calls the other “lateral thinking,” which involves disrupting an apparent thinking sequence and arriving at the solution from another angle.

Creative thinking is not a talent; it’s a skill that can be learned. It empowers people by adding strength to their natural abilities, which improves creativity and innovation, which leads to increased productivity and profit. Today, better quality and better service are essential, but they are not enough. Creativity and innovation are the only engines that will drive lasting, global success.

Lateral Thinking Techniques

Focus: When and how to change the focus of your thinking. You will learn the discipline of defining your focus and sticking to it.

Alternatives: How to use concepts as a breeding ground for new ideas. Sometimes we do not look beyond the obvious alternatives.

Challenge: Breaking free from the limits of traditional thinking. With challenges, we act as though the present way of doing things is not necessarily the best.

Random Entry: Using unconnected input to open up new lines of thinking.

Provocation and Movement: Generating provocative statements and using them to build new ideas.

Harvesting: Capturing your creative output. At the end of a creative-thinking session, we normally only take note of the specific ideas that seem practical and have obvious value.

Treatment of Ideas: How to develop ideas and shape them to fit an organization or situation. You’ll gain practical thinking skills that bring value to just about any aspect of your business.

Results: Leverage creative ideas for real-world results Go beyond deferring judgment to active movement Turn provocative ideas into practical solutions

Harness creative thinking to deliver results

Refine Creative Focus

Shift the focus away from problems. Learn to redefine the focus on opportunities

Challenge Traditional Thinking

Learn to break free of your traditional thinking patterns

Use concepts to breed new ideas, new products, new processes and new services.

When you are faced with fast-changing trends, fierce competition, and the need to work miracles despite tight budgets, you need Lateral Thinking.

In A Nutshell:

Lateral Thinking  methods provide a deliberate, systematic process that will result in innovative thinking. Lateral Thinking teaches thinking tools that will generate solutions to intractable problems and areas of growth, through unorthodox methods.