Author, Speaker, Coach


From complexity comes stress, anxiety and frustration – even rage – followed by apathy and exit. You don’t have to follow this pattern anymore. With Edward de Bono’s Simplicity course you will learn to make business far easier and much more effective.

Now you can get the tools and support to move your company in exactly this direction. Simplicity is a new course created by Edward de Bono which is invaluable to companies looking to uncomplicate their business processes and thus, their lives.

If your organisation is looking for ways to streamline products and processes, thereby becoming more effective, efficient and user-friendly, Simplicity will help you accomplish these goals. Simplicity teaches people to end habits that are no longer necessary, stop duplication of tasks, and challenge every aspect of business so that they can perform at a higher level in all areas.

In Simplicity, you will learn how to institute creative techniques like shedding, reframing, bulk-and-exceptions, and historical review to shift group thinking to a ‘challenge’ mode where moving from complex to simple is the name of the game. Your company will benefit by:

  • Removing age-old roadblocks and barriers, which will increase employee and customer satisfaction. 
  • Reducing unnecessary duplication of efforts to increase ROI.
  • Free your employees to think through new ideas more quickly, leading to faster to market innovations.

Need we say more? It’s time to start saving time, energy and needless stress–among your customers, clients, vendors, and employees.